AdDaptive has been named a contender among the best B2B advertising solutions

AdDaptive has been named a contender among the best B2B advertising solutions

AdDaptive’s highest scores were in the innovation roadmap, product vision and cross-channel opportunity criteria for a global market research company

WALTHAM, Mass., August 4, 2022 /PRNewswire/ — Adaptive Intelligencethe leading provider of account-based advertising and analytics, was named a contender in the The Forrester Wave™ Report: B2B Advertising Solutions Q3 2022. The assessment analyzes the 14 most significant B2B advertising solutions according to 28 criteria covering current offering, strategy and market presence.

AdDaptive earned its top scores for product vision, market approach, innovation roadmap and cross-channel capabilities. AdDaptive also received the highest possible scores in the Business Publications and Creative Development criteria and among the second highest scores in the Business Model criterion.

“AdDaptive is suitable for B2B organizations with in-house media teams and media agencies with B2B clients,” Forrester said in the report. According to the assessment, “AdDaptive knows how complex and sophisticated B2B advertising can become…”

AdDaptive’s management team believes this solidifies the company’s position as an experienced, consultative partner to B2B agencies.

“We are thrilled to be recognized among the top 14 B2B advertising solutions in the industry,” said Kevin O’Malley, co-founder at AdDaptive. “We pride ourselves on our ability to adapt to the market while staying true to our mission of connecting brands with their B2B audiences at scale with superior accuracy. The assessment of our key capabilities is valid and we believe it supports our focuses on transparent analysesdiverse data sources and a whole-funnel marketing approach.”

And B2B marketers agree: The review states that “the AdDaptive team has received high marks from customer references…”

“Over the past decade, our platform and strategy have evolved to meet the ever-changing needs of our customers,” he added Patrick Shay, co-founder at AdDaptive. “We’ve enhanced our analytics offering, expanded our omnichannel capabilities and improved our inventory sources and media activation methods based on an alignment of our audience’s needs and our mission. We’re excited about the next phase of B2B advertising as we build our data portability offering and advise clients on how best to use our end-to-end analytics to drive positive business results.”

AdDaptive is proud to be recognized as a “profitable, self-funded B2B advertising solution…” According to the report, “AdDaptive users can create and manage simple B2B audiences from first-party data and a selection of brand attributes and predefined lists.”

O’Malley and Shea believe this supports AdDaptive’s position as a leading cookie-free manufacturer PRO solution with a variety of B2B audience building and targeting options. Clients can then report at the company level and use analytical insights to improve subsequent campaigns and increasing ROAS.

Forrester also noted that “AdDaptive users can now target more than 40 million businesses large and small, and its agency clients deploy ad campaigns for 33% of Fortune 100 companies and 144 B2B sub-industries each quarter.”

AdDaptive is excited to continue to exceed the expectations of B2B agencies and advertisers.

Access the Q3 2022 Forrester Wave™ Report: B2B Advertising Solutions here. For more information on AdDaptive’s account-based advertising and analytics platform, visit

About AdDaptive:

AdDaptive Intelligence is the leading provider of account-based advertising and analytics. Implementing display, native, video, CTV and audio campaigns for B2B audiences, AdDaptive’s proprietary technology connects offline and online data, optimizes ad campaigns and provides transparent B2B analytics to help clients reach the accounts that matter most. The result is the most accurate and strategic B2B ABM solution in the industry. For more information, visit or follow AdDaptive on LinkedIn, Twitter or Facebook.

Media contact:
Laura Goldstone
Senior Director, Communications and Branding Strategy
Adaptive Intelligence
[email protected]


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