ATTWOOD IMPORT EXPORT LAUNCHES VECHAINTHOR BLOCKCHAIN ​​SECURITY STICKER TO GUARANTEE AUTHENTICITY OF LUXURY BEVERAGES

ATTWOOD IMPORT EXPORT LAUNCHES VECHAINTHOR BLOCKCHAIN ​​SECURITY STICKER TO GUARANTEE AUTHENTICITY OF LUXURY BEVERAGES

NFC-enabled sticker to verify provenance and authenticity Johnnie WalkerHennessy, Terrazas and Moet & Chandon bottles with a simple smartphone scan

SAN MARINO and LAS VEGAS, August 4, 2022 /PRNewswire/ — As the impact of the COVID-19 pandemic slowly eases, many economies are witnessing a sharp recovery in consumer demand, particularly for high-end luxury goods. During this resurgence, the inefficiencies of traditional logistics models have become more apparent than ever, with cases of fraud increasing sharply, especially in developing economies.

VeChainThor, the world’s leading enterprise-level public blockchain, is built specifically to resolve data trust gaps. Blockchain creates a level playing field where each party can review another’s request independently, eliminating the need for intermediaries.

For manufacturers and importers of luxury products, digital technologies that can guarantee a product’s provenance, logistics paths and legitimacy represent a significant opportunity. Not surprisingly, the rate of adoption of digital tools such as blockchain is rapidly gaining momentum.

Digital future

Attwood Import Export recognized as the largest importer and distributor of high quality spirits in Cambodiarecently announced the deployment of an entirely new kind of secure sticker built using the VeChainThor blockchain, the NFC-enabled “Attwood Blockchain Sticker” (ABS).

Mr. David Wanggeneral manager of VeChain Tech SEA, attended the launch ceremony of July 27, 2022an event attended by various major Cambodian news outlets and broadcast on CTV8 Cambodia news channel.

Attwood Import Export is a leading company that exclusively imports and distributes luxury brands for almost 30 years, specifically, Johnnie WalkerHennessy, Moet & Chandon, Terrazas, Chandon Sparkling, Budweiser beer, Corona beer and Coronita beer.

By applying ABS to every bottle of product, Attwood improves its alcohol distribution capabilities, dramatically improves transparency and ensures product authenticity to partners and consumers. With key data hashed on the blockchain, basic product information becomes immutable and reliable, allowing customers to verify the origin and authenticity of products with a simple smartphone scan, preventing fraud and protecting consumers.

Attwood is known for going to great lengths to take care of its customers. Mr. Tan Se ChaiCEO of Attwood commented:

“As a leading import-export trading company, Attwood has always played an important role in bridging the gap between brands and consumers. By partnering with VeChain Tech, we strengthen the ability to take responsibility for our customers and products.”

As a mature, scalable and commercially proven blockchain, VeChainThor’s flexibility continues to attract industry interest. With a set of advanced tools and solutions already on the market, the VeChainThor blockchain solidifies its position as the de facto blockchain for industrial, commercial and other types of applications.

VeChain Tech will continue its mission to develop and implement digital solutions for Attwood and other forward-thinking businesses, drive forward digital transformation and unlock new value while solving complex industry problems. With the mass adoption of blockchain globally, VeChainThor is ready to deliver its powerful blockchain technology to enterprises and businesses of all sizes.

About VeChain

Launched in 2015 as a private consortium network, the VeChain Foundation launched the public VeChainThor blockchain in 2018, a fully programmable, EVM-compatible, first-layer smart contract platform.

Its unique dual-token model ensures stable, low transaction costs, while an advanced Proof-of-Authority (PoA) consensus mechanism ensures high throughput, scalability and security with minimal power consumption. VeChainThor’s robust architecture has seen zero downtime for the network after almost 4 years of continuous operation.

Strong independent capabilities coupled with professional compliance guidance from strategic partners PwC and DNV have seen VeChain establish partnerships with leading enterprises including Walmart China, Bayer China, BMW Group, BYD Auto, PICC, H&M Group, Shanghai Gas, LVMH, DIG, ASI Group etc.

VeChain continues to pioneer real blockchain applications around the world with offices Luxembourg, China, Singapore, San Marino, Milan, Ireland, Japan, France and United Statesworking on wide-ranging applications from supply chain and logistics, sustainability and SDGs, carbon emissions, energy, medicine, De-Fi, NFT and many more.

SOURCE VeChain

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