First Look at Orange County Museum of Art’s New The MIND Store – Orange County Register

When a piece of art or an artist speaks to someone as they walk through a museum, they often turn to the museum shop to take a piece of that feeling home with them.

As the Orange County Museum of Art prepares for its upcoming grand opening, it is releasing more details on the landmark project, including on Friday, September 16, for its lobby retail store.

The MIND will open on October 8 with the museum, which is the final installment of the Segerstrom Center for the Arts and will feature artist-designed products as well as vintage pieces. Visitors will be able to purchase prints, books, designer goods, jewelry and more inspired by the museum’s exhibits and collection.

Museum leaders appointed Emmanuel Renoir and Nicolas Libert, creators of the Please Do Not Enter concept store, to manage the retail space. They didn’t go far to find the duo, who are longtime art and design collectors with retail and exhibition space Please Don’t Enter across the street in South Coast Plaza.

“Emmanuel and Nicolas are known for their one-of-a-kind whimsical retail experiences and dynamic collaborations, so they are the perfect partners to create a store for OCMA that complements and enhances our visitors’ experience,” Heidi Zuckerman, Museum CEO and director, according to a press release. “We chose the name The MIND as we hope this space and its content will stimulate the thoughts and imaginations of visitors.”

Museum officials described five featured sections of the store:

  • The Library: Featuring artist books, magazines, prints and OCMA publications;
  • The Collection: It will be themed and host a rotating selection of mostly limited edition jewellery, art, fashion, accessories and design elements;
  • The Vintage Gallery: will feature “handpicked” vintage jewelry and fashion;
  • The OCMA Exclusive: merchandise developed to accompany the museum’s contemporary exhibitions;
  • The Post Office: Will offer free limited edition postcards and free postal service.

The museum brings art into its store with a sculpture center designed by French artist Sébastien Leon that features “iconic vintage jewelry.”

“Made of mirror-polished stainless steel flakes, the piece is conceived in response to the terracotta tiles that cover the exterior and parts of the Morphosis-designed interior of the new building,” museum officials said.

Leon also composed, in collaboration with musician and producer Joshua Carter of Phantogram, the soundtrack that the sculpture will perform.

“Our goal with The MIND was to create a surprising and unexpected museum shop experience envisioned as a ‘destination within a destination,'” Renoird and Libert said in a provided statement. “With an ever-changing inventory of products designed by artists and artisans, store visitors are sure to find something new with every visit.”

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