Germany is embarking on the path of sustainable and responsible tourism

Germany is embarking on the path of sustainable and responsible tourism

Now Germany has become one of the most sought after tourist destinations. According to a recent press conference, Germany is witnessing a 214 percent growth in Indian tourists in the first few months of 2022. The destination features cultural hubs, architecture, innovation and exciting food choices. Germany makes a conscious effort to be sustainable and makes environmentally friendly decisions.

The German National Tourist Board (GNTB) promotes sustainability and offers strategic approaches. It follows a three-pillar strategy – sharing knowledge with external partners and supporting communication initiatives with internal sustainability. Adding another feather to its cap, GNTB also promotes responsible tourism, which presents Germany as a sustainable and inclusive destination in the international tourism market.

One of the industries most affected by the Covid-19 pandemic is the tourism industry. With unprecedented lockdowns, travel restrictions, new variants of the coronavirus, severe weather and other natural disasters, tourists have been confined to their homes with their travel bags aside. However, a silver lining to this dark time is the emergence of the importance of resilience. In Germany, sustainability has become one of the emerging megatrends during the covid-19 pandemic. Now, with fewer travel restrictions and several destinations slowly reopening their borders, tourists are not only exploring undiscovered and niche locations, but are also opting for eco-friendly travel measures.

With the advancement of technology and the era of “everything is one touch away”, it is important that one does not forget the good old ways of protecting and preserving the environment. Romit Theophilus, Director of the German National Tourist Office, India (GNTO), weighed in on the importance of sustainability while travelling. Various ways such as spending more time at a destination, choosing local transport, getting local food and more are becoming an essential part of tourism in Germany.

Instead of taking short trips, travelers need to spend more time in one destination. He said travelers should try to make vacations longer rather than heading to different countries at once. Tourists also make a conscious effort to spend at least 7-8 days in one particular destination.

Along with this, travelers should read information about public infrastructure before heading to any destination. They need to look at tools and tactics to protect the environment. If the traveler is heading to the nearby city, he should opt for taxi or local transport instead of using extensive means of transport such as flights.

The hospitality sector joins hands in ensuring sustainable tourism. Hotels now rely on providing tourists with food that is mostly local. Restaurants and hotels provide locally sourced food not only for taste, but also to make sure tourists understand the importance of sustainability.

Various seminars are held to educate tourists about the benefits of sustainable travel. Several new campaigns are coming up.

To give a glimpse of sustainable travel, Germany has also arranged for a young India to travel over 6,000 miles. It has now also become part of the UNESCO Biosphere, leading to the discovery of more niche and locally rich sites. Some of the sites are also recognized as UNESCO World Heritage Natural Sites.

Germany is filled with all the possibilities that a tourist is looking for. From city breaks to tranquil beaches, tourists can find what they are looking for in one region.

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