How choosing the right printer helps small businesses and content creators save time, maximize productivity and achieve growth

Any small business owner will tell you – time is a precious and limited resource. Not having enough of it is often one of the biggest obstacles to achieving optimal business growth.

African business owners are embracing technology that makes their lives easier and gives them more time to focus on customer service and new orders. Many work long hours, dealing with operational and administrative tasks after the work day ends. It takes time away from family, friends and self-care.

Canon’s PIXMA G series printers are designed for both home and office users. Achieving an impressive 85% average TCO savings compared to the top 10 laser and inkjet printers, these continuous ink printers are reliable, deliver quality results at a low cost and include user-friendly features to ensure a flawless printing experience.

When combined with Canon’s Print Hub, your first source of knowledge to get the most out of your Canon printer, your imagination is the only limit to achieving increased creativity, productivity and re-engineering of your operations at home and at work to give back valuable time, every day.

Choosing efficiency and greater productivity to drive growth

Mark Henrietta Ogochukwu (, a cake baker and food blogger from Lagos, Nigeria, creates masterpieces worthy of a coffee shop book. Her gorgeous creations require hard work, creativity and long hours. It requires patience and less distraction. “We’re always looking for ways to save time and improve our processes,” she explains.

Her team wasted a lot of time coordinating and outsourcing their printing needs. Large printing costs, such as cake-baking instruction manuals for her classes and workshops, hurt the business’s profitability. Urgent customer requests with print components were difficult to accept, which meant turning away business, something you never want to do in your growth phase.

Instead of battling traffic in Lagos and relying on printing press vendors who are expensive and don’t always understand the urgency of jobs, Ogochukwu decided to introduce her own printing press and it has made a tangible difference to her business. “For any growing business like mine, there comes a time when you need to carefully invest in amenities that will fuel growth by making the business more agile.”

“We chose the Canon Pixma G3411 printer and it has been a blessing in many ways for my business as we no longer need to run around outsourcing our prints. It also provides lucrative benefits such as high print volume, flawless quality and lower costs. Each of us can connect to the printer from anywhere through the Canon Print app, allowing us to be even more efficient and productive.”

High performance, low budget

The Campus Sports Club has grown significantly since opening in 2014. What started as a few football pitches and competitions has expanded to cater for children and adults. Members can learn martial arts, gymnastics, basketball, soccer and more, and the club offers birthday parties, educational seminars and summer camps. Abdelhakim El Arjun’s vision as director in 2016 saw the club grow.

Every business owner wants growth, but it comes with obstacles. El Arjoun’s operational and administrative duties increased. It also required printing receipts for supplier quotations, invoices, checks and instructions for new equipment, child absence charts for each activity and sports session, program schedules, invitations, policy and internal regulations, business plans, payroll and others. The club initially invested in a printer from another leading company, but this did not yield positive results in terms of print quality or cost savings. The club still had problems with color printing and had to resort to printing their letterheads with another print supplier, which became an expensive operation as the club increased its offerings quite quickly.

El Arjoun realized that in addition to the ability to print quickly in black and white and color, in high volume, one of his main requirements was indeed to receive solid in-store advice and reliable after-sales service. In June 2021, the Canon Pixma G3411 printer caught his eye and has been meeting the club’s requirements ever since. The integrated ink tanks together with the hybrid ink system allow for maximum printing performance, while the smart connectivity feature with Canon’s print app allows for ease of use for employees without being tied to their desktops or laptops for printing.

Achieving work-life balance

As businesses rely more and more on powerful in-house printers, the demand for home printers capable of handling school work and working from home is also growing.

Asma Mekni ( is a mother and content creator who juggles work and family. Bloggers spend hours refining their content to suit audience tastes and researching trending topics. Young mothers lack time. In order to strike a balance, I had to find ways to get my child involved in activities he would enjoy and find time to do what I love. Using the Canon PIXMA G3411 printer, I was able to print activity charts and coloring books at home for my child, which unlocked a lot of potential.

The printer proved invaluable when the pandemic hit, allowing Mekney to continue creating content that emulates her child’s school environment and provides hours of fun entertainment without buying textbooks. She likes its quality and how Canon’s Print Hub ( helps new users learn about the printer’s features.

As demonstrated by Mark Henrietta, El Arjun and Asma Mekni, the compact Wi-Fi rechargeable Canon PIXMA G3411 multifunction printer is clearly ideal, with high-capacity inks for low-cost home or business printing from smart devices and the Cloud. Businesses can now save money with unmatched page performance and cost-effective printing of high-quality documents and vivid photos, as well as easy smart device and cloud connectivity, thanks to the Canon PIXMA G-Series.

Create it, capture it, style it, print it – get creative with Canon’s wide range of printers. Whether you’re looking for helpful how-to videos, case studies, creative ideas, or you’re up for a printing challenge, we’ve got it all. Click here to learn more! (

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

This press release was issued by APO. The content is not monitored by the African Business editorial team and no content has been checked or verified by our editorial teams, proofreaders or fact-checkers. The publisher bears all responsibility for the content of this message.

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