Insurtech’s newest centaur provides the largest US insurance companies with a complete, cloud-based solution for their marketing and distribution needs
TEL AVIV, Israel, August 10, 2022 /PRNewswire/ — Kissterra, the world’s first insurance marketing operating system, announced today that it has upgraded its dedicated marketing operating system. The upgrade includes an enhanced dashboard for granular targeting, as well as an improved user interface, allowing insurance salespeople easier access to Kissterra’s actionable insights, increasing efficiency and saving time. The upgrade coincides with the announcement that the company has achieved centaur status with an ARR of 100 million dollarsmaking it one of only 150 private cloud centaurs in the world.
Kissterra’s specialized marketing operating system allows insurance carriers to target and personalize their marketing efforts. Marketing OS enables insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven system to manage their entire marketing cycle from lead generation to acquisition and beyond. Kissterra’s AI-powered marketing operating system provides insurers with full visibility into the acquisition process, identifying the right customers at the right price in full correlation with their expected LTV. This creates an opportunity to increase marketing and distribution efforts while remaining profitable, which is increasingly important as insurers struggle to increase profitability without raising rates for consumers.
“We are at an important time in the evolution of Kissterra, from our solid revenue growth, to building our team, to expanding our overall presence in the US insurance market,” said Ifty Kerzner, co-founder and president of Kissterra. “With the enhancement of Kissterra Dedicated Marketing OS, we will continue to build on our successes to be a key player in the insurance industry. Legacy insurers are realizing that their marketing and distribution needs are ripe for disruption, and we’re enabling them to digitize their marketing operations, differentiate customers and deliver profitability.”
As the tech industry has seen a rapid acceleration in the number of unicorns in recent years, the “centaur” has emerged as the new benchmark for designating a company with 100 million dollars ARR or more. As startups begin to focus more on revenue rather than valuation, Kissterra has steadily built its annual revenue since the company was founded in 2015.
The company’s revenue growth follows a Series A funding round last year 76 million dollarsmainly from the Menora Mivtachim Group, one of the of Israel the largest insurance companies. The funding has fueled Kissterra’s growth in the US insurance market and the company currently works with over 40 of the leading carriers. In addition, Kissterra has recently expanded its team both in the US and globallyincluding key executives to fill the roles of CFO, SVP of Insurance and VP of Channel Development.
Kissterra is the world’s first insurance marketing operating system that provides insurance companies with a complete, cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform enables insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven system to manage their entire marketing cycle from lead generation to acquisition and after. Founded in 2015 by Ifty Kerznerco-founder and president and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, enabling them to generate higher profitability through a focused and accurate marketing strategy that is connected to cross-organizational data. For more information, please visit: https://kissterra.com/
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