What Could Be Behind the Little Miss Meme Trend According to Upturn Agency CEO Nick Naufal

We as a society can agree that we have come a long way with memes since the inception of social media. So why are people losing their minds over the new Little Miss trend?

The meme is of nondescript characters based on the children’s book Mr.Men, which was later adapted by BBC TV as a series. Now, while people are speculating as to why he is making a comeback, it seems that ‘Mr.Men’ is back to reclaim his place in the evolving digital age. We often see this happen in the meme economy, as nostalgia is a huge catalyst for long-term and short-term social media trends. Many people remember these characters from their youth, so when you see one of them again years later, you will be more likely to share it with your friends of the same age and share a laugh or a memory.

It’s becoming increasingly likely that companies that know about this powerful tool for nostalgia and memes about their brand + characters will start using it in digital monetization strategies, as we saw the digital collectibles market start to develop a few years ago .

Nick Naufal, CEO of Upturn Agency, helped track this meme monetization trail for business purposes. The 16-year-old entrepreneur owns a marketing and public relations company that connects digital creators with their audiences using celebrities and social media. Upturn Agency gives access to internet assets such as memes, creative concepts and communities that can be monetized. The Canada-based company has drawn attention to some digital assets by including famous names like Logan Paul, Kim Kardashian, Snoop Dogg, Kevin Hart and many more.

Weimer: What trends are you noticing with the Little Miss meme characters on social media? Is this a great marketing ploy for something else or are we just going back to the memes of 2012 again?

Naufal: The walking Little Miss meme characters are another strategically planned and executed marketing strategy. When looking at their traditional marketing strategy, they based characters off famous people in the past to keep the book characters relevant. This helps sell their physical products year after year.

We may not be able to ensure that the official company adds the photos to various digital asset platforms. However, with over 900 memes in the most popular marketplace, we really believe these are the official ‘Mr.Men’ and ‘Little Miss’. They may add a new element by creating digital assets.

With every person who shares, likes, reposts, etc. on social media, it can increase the value of digital products on a different platform. If you’re into creating digital products, you might want to watch this space.

Jackson Weimer: You own a successful full-service internet marketing and PR agency, but you’re only 16 years old. Do you believe that your age allows you to understand what is happening between social media and other areas of the internet?

Nick Naufal: I believe my age allows me to understand what is happening on social media. People my age recognize social media as a key tool for connecting and maintaining relationships, creativity and learning more about the world.

Weimer: Are you seeing more companies turning static photos into digital products of a different nature?

Naufal: I could see 100% more companies turning static photos into digital products, as has already been done and will continue to be done.

This conversation has been edited and scaled down for clarity.

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