X-Golf at American Family Insurance Field

The new X-Golf indoor golf simulator facility is scheduled to open at American Family Insurance Field on Friday, September 16, at the Brewers vs. New York Yankees game.

With reservations for the seven simulators opening Thursday, August 11, the Brewers invited us to check out the progress of the 18,000-square-foot facility, which is the first X-Golf facility at a professional sports stadium and the first-of-its-kind experience at an MLB stadium.

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The courtyard has a great view, but so does much of the interior.
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The multi-storey X-Golf – which has two bars that will also serve a range of food items, a merch area, great views of the stadium and an outdoor seating area – occupies the stadium’s former clubhouse on the club level.

The venue is open to anyone on non-playing days from 9am to 10pm (until 7 on Sundays) and you can bring your own clubs.

However, on game days you need a Brewers game ticket to enter the ballpark and no clubs are allowed. Therefore, there is no rental fee for the use of X-Golf clubs on game days.

Reservations – available here starting tomorrow – are available for a one-hour minimum with additional 30-minute increments on game days and are $40 per hour, $60 on weekends.

On game days, reservations are made in 90-minute increments for up to six people per bay ($90), and the first slot is 90 minutes before the first performance.

Anyone with a stadium ticket can enter the X-Golf concourse on game days to use the bar, sit and watch the action. Reservations will be accepted for the outdoor seating, but no reservations are required to enter the X-Golf.

The seven bays — including a VIP lounge with its own stadium view — simulate great golf courses from around the world, such as Pebble Beach and Sawgrass, says Brewers chief revenue officer Jason Hartlund, who says golf simulators tend to be popular in the winter. , when the stadium is less in demand.

But he expects it will be popular in the summer, too, in part because it’s air-conditioned.

It will also be available for parties and private events.

“The space was a sophisticated dining experience and has evolved over time,” he says. “We thought long and hard about how to renovate this space, and we have several avid golfers on staff who have visited other X-Golf locations. That’s really how the idea started.

“You won’t be surprised to hear that some of our players are very excited about it as well.”

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When you walk into X-Golf — which is owned by Shawn DeMain and Luke Larson, who also own X-Golf franchises in Appleton, Brookfield and Mequon — you’ll see an Instagram-ready wall display and merchandise area, but you’ll also immediately to be met by the first simulator.

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The top bar.
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“You can walk in and see some action right away,” says Kevin Lally, who is director of commercial interiors and senior project manager for Hunzinger Construction, which is the project’s contractor.

Behind that is a huge “Milwaukee” mural against the top bar. Just behind this bar is the lower bar, which serves seating areas overlooking the Brewers action on the field. Nearby is the entrance to the patio seating.

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Two views of the bottom bar.
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Two more simulators are above the top bar and three more are a few levels lower. One of them is alone, next to his own private salon. There is currently no additional charge to reserve this simulator compartment.

This one will be especially suitable for parties that are a mix of golfers and baseball fans who prefer to watch the action.

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Simulators under construction.
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“We are extremely excited about the grand opening of the X-Golf American Family Field,” said X-Golf America CEO and President Ryan D’Arcy. “This venue will be such an electrifying environment for everyone from avid golfers and Brewers fans to casual players and private parties and corporate events.”

Expect a first look at the space as the opening nears.